"You can't multiply zeros."
- Gary Halbert
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"It's easier to find a new audience than to write a new speech."
- Dan Kennedy
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“If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.”
- Jay Abraham
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"Unless your campaign has a big idea, it will pass like a ship in the night."
- David Ogilvy
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"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders".
- Philip Kotler
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"You’re not in charge. And your prospects don’t care about you. What people want is the extra, the emotional bonus they get when they buy something they love".
- Seth Godin
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"Customers buy for their reasons, not yours".
- Orvel Ray Wilson
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“There is only one way to climb a mountain, step by step.”
- Mark Flavin
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“A Primary objective of marketing theory is to explore the various roads toward marketing efficiency.”
- Wroe Alderson
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“CREATIVITY is thinking up new things. INNOVATION is doing new things.”
- Theodore Levitt
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"In the factory we make cosmetics; in the drugstore we sell hope".
- Charles Revson
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"Excellence comes from human beings doing things of value that customers find memorable".
- Tom Peters
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“Every day I get up and look through the Forbes list of the richest people in America. If I’m not there, I go to work.”
- Robert Orben
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“Research is what I’m doing when I don’t know what I’m doing.”
- Wernher Von Braun
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If you have a Web site or blog and are looking for a way to earn income from your online property, consider affiliate marketing programs.
Affiliate marketing is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place an advertiser's banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser's site. Advertisers invest in affiliate programs for lead generation, and, of course, sales.
Not all affiliate plans work in the same way or pay the same rates. Some enable you to place text or image hyperlinks to products or a Web site, others allow you to set up a shopping or store page that offers products related to the content of your Web site, and others require you to simply place general advertising banners or buttons.
The payouts for Webmasters also varies, but in the most common forms the affiliate is paid per click, each time a person clicks the ad (pay-per-click) or you may be paid a commission when a sale is made (pay-per-sale) or you might be paid by lead (pay-per-lead).
Getting Started: Know The Lingo
If you're in affiliate marketing, here's a quick reference of some of the more common terms used in conjunction with affiliate marketing. By familiarizing yourself with the terminology you'll be better able to understand the affiliate agreement, how different programs work, and how you can earn money. Here are a few affiliate marketing terms to get acquainted with below:
above the fold
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banner
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pay-per-sale
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advertiser
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click-through
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unique visitor
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affiliate
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conversion rate
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page view
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affiliate agreement
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cookie
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pay-per-lead
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affiliate link
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CPC
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affiliate program
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page impression
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Key Terms To Understanding Storage Servers:
Advertiser -
The advertiser is the Web site owner or merchant who pays affiliates for sending traffic to their site to make purchases or generate leads. Also called merchant.
Affiliate -
The Webmaster or site owner who earns revenue, usually commission-based, for conversion of leads, clicks or sales on the advertiser's site.
Affiliate Program -
An automated marketing program where a Web advertiser recruits Webmasters to place the merchant's banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant's Web site to make the purchase.
Types of Affiliate Programs
Different advertisers offer different types of affiliate programs. If you join a search engine affiliate program you most likely will be placing text links or banners to their advertisers and you'll work on a pay-per-click fee. E-mail list affiliates promote e-mail newsletters and are usually paid when a person joins the advertised opt-in e-mail list. Being an affiliate of any merchant usually means you are paid a commission per sale on the advertiser's Web site. Generally speaking, pay-per-click affiliate programs pay the least amount, as affiliates are often paid per thousands clicks (CPC).
Pay-per-lead programs are when you you provide the links to downloads, trial offers, e-mail opt-in lists and so on. Depending on the advertiser you may be paid per lead generation or you may not be paid unless the user subscribes and pays for a full service from the advertiser. Again, you may also receive fees for both instances. Pay-per-sale affiliate programs (also called revenue sharing) usually offer the highest commissions, and you'll typically receive a set dollar amount per sale or a straight percentage of the total sale. Because a user has to purchase something, you may find this program best-suited to high-traffic affiliate sites.
How Does it Work?...
- 4 Corners Publishing and Marketing
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