Private label rights is a concept similar to reselling, but the merchant is permitted to modify the product to fit his or her needs. Typical PLR products are articles, reports, eBooks, and autoresponders. This kind of content is used for the purpose of allowing multiple buyers to invest in the content with free rein to alter and use it by claiming authorship of it. It is typically used in online affiliate marketing systems.
Use in Online Marketing
For Product(s)
An online merchant may lack a product of their own to sell and may purchase private-label-rights (PLR) media as a substitute. Typically, the product takes the form of an e-book or software. The PLR-reseller modifies the contents of an e-book and resells it under their own name. PLR software may perform various functions such as scraping Craigslist for wanted ads or managing email marketing. In short, a PLR-producer sells content to a PLR-reseller who modifies and sells it to a customer who may or may not be a PLR-reseller as well.
For Advertising
PLR media is also used to generate webtraffic to other websites, as part of affiliate marketing or spamming. A common tactic is to buy short PLR articles, rewrite some of the content, add an affiliate link, and post the changed content to an article depository such as Ezine Articles. Websurfers passing through will then click on said affiliate link while browsing for information. These articles can also be used as teasers on websites to convince viewers to purchase a product. Videos may also be edittable by the merchant and used for advertising.
PLR website-generating software produces generic landing pages for the purpose of selling PLR-produced products or affiliate marketing. These pages allow the customer to sign up for email lists or contact the merchant by phone.
For Price...
- 4 Corners Publishing and Marketing
|