SEO

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" rowspan="2" width=100 BGCOLOR="#EEEEEE" TEXT="#080000"> <bR> </td> <td valign="top" height=10 BGCOLOR="#EEEEEE" TEXT="#080000"> <div> </div> </td> <td valign="top" rowspan="2" width=100 BGCOLOR="#EEEEEE" TEXT="#080000"> <bR> </td> </tr><tr> <td valign="top" height=470 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <FONT SIZE="1" COLOR="#555555" FACE="Tahoma" ><IMG SRC="0218c8c0.jpg" border=0 width="140" height="140" ALIGN="LEFT" HSPACE="10" VSPACE="8">    </FONT><A HREF="index.htm" TARGET="_top" TITLE="4 Corners Publishing and Marketing Help"><U>Home</U></A><B> </B> |  <A HREF="id4.htm" TARGET="_top" TITLE="About Us"><U>About Us</U></A>  |  <A HREF="id13.htm" TARGET="_top" TITLE="Affiliates"><U>Affiliates</U></A>  |  <A HREF="id5.htm" TARGET="_top" TITLE="eBooks"><U>e-Books</U></A>  |  <A HREF="id6.htm" TARGET="_top" TITLE="Articles"><U>Articles</U></A>  |  <A HREF="id7.htm" TARGET="_top" TITLE="Private Label Rights"><U>Private Label Rights</U></A>  | <B>SEO</B>  |  <A HREF="id9.htm" TARGET="_top" TITLE="Web Design"><U>Web Design</U></A> |  <A HREF="id10.htm" TARGET="_top" TITLE="Leads"><U>Leads</U></A>  </div> <bR> <div>  <FONT SIZE="6" COLOR="#555555" FACE="Tahoma" >4 Corners Publishing and Marketing</FONT></div> <bR> <div> <IMG SRC="00a26050.gif" border=0 width="550" height="5" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> <bR> <bR> <div> <TABLE BORDER="0" CELLPADDING="2" CELLSPACING="1" WIDTH="742" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP BGCOLOR=#DDDDDD HEIGHT= 16 WIDTH="243"><div> <B>Recommendations</B></div> </tD> <tD VALIGN=TOP BGCOLOR=#DDDDDD WIDTH="488"><div> <B>Search Engine Optimazation (SEO)</B></div> </tD> </tR> </TABLE></div> <div> <TABLE BORDER="0" CELLPADDING="10" CELLSPACING="1" WIDTH="742" BORDERCOLORLIGHT="#DDDDDD" BORDERCOLORDARK="#DDDDDD" FRAME="BOX" RULES="ALL" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP BGCOLOR=#EEEEEE HEIGHT= 2608 WIDTH="227"><div> <A HREF="index_join_our_free_members_area_today.htm" TARGET="_top" TITLE="4 Corners Publishing and Marketing Help"><U><B>Join Our "</B></U></A><FONT SIZE="2" COLOR="#FF0000" FACE="Tahoma" ><A HREF="index_join_our_free_members_area_today.htm" TARGET="_top" TITLE="4 Corners Publishing and Marketing Help"><U><B>FREE</B></U></A></FONT><A HREF="index_join_our_free_members_area_today.htm" TARGET="_top" TITLE="4 Corners Publishing and Marketing Help"><U><B>" Member's Area </B></U></A><FONT SIZE="2" COLOR="#FF0000" FACE="Tahoma" ><A HREF="index_join_our_free_members_area_today.htm" TARGET="_top" TITLE="4 Corners Publishing and Marketing Help"><U><B>TODAY</B></U></A></FONT><A HREF="index_join_our_free_members_area_today.htm" TARGET="_top" TITLE="4 Corners Publishing and Marketing Help"><U><B>!</B></U></A></div> <bR> <bR> <bR> <bR> </tD> <tD VALIGN=TOP BGCOLOR=#EEEEEE WIDTH="472"><div> Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.</div> <bR> <div> As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.</div> <bR> <div> The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.</div> <bR> <div> Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.</div> <bR> <div> <B>Optimisation for search engines rankings. </B></div> <bR> <div> The Fact That Matters!!! Nearly 99.99% of these visitors came from search engines including Google, Yahoo, MSN and AOL....etc. </div> <bR> <div> Top 10 search engine rankings. Everybody wants it but a few achieve it.Search engines have always been an important source of traffic for many marketers. Achieving high search engine rankings should be one of your goals because it can be profitable in the long run. </div> <bR> <div> It has many names (SEO, positioning, and web promotion, etc.) but the objective remains the same - improve your position on search results to get a huge source of traffiic without spending large sums of vital capital in advertising expenses. </div> <bR> <div> Naturally, the most common objective for search engine optimization campaigns is to bring in targeted leads to ecommerce sites. A high degree of pre-qualification is possible, since SEO allows you to attract only those who are actively seeking for very specific products or information. </div> <bR> <div> <B>How to optimise for ranking. </B></div> <bR> <div> This subsection is a guide to basic search engine optimisation that is aimed at the beginner, but also may serve as a basic refresher on the fundamentals of SEO techniques. </div> <bR> <div> There are plenty of more advanced optimisation tips and tutorials in the rest of the site, but to be fully comprehensive on search engine optimising it is essential to start from the basics. </div> <bR> <div> In this section we shall answer the following basic SEO related questions: </div> <bR> <div> How do search engines index pages? What can search engine spiders 'see'? What makes pages rank more highly? How do I optimise my web pages? How much optimising will it need? Is ranking based just on page content? </div> <bR> <div> Web-promotion through search engine optimisation is a task requiring both skill and knowledge, but with the help of the guides and tutorials in this section, you too can improve your search engine rankings. </div> <bR> <div> Here you will learn about doorway pages, hallways, and redirection. You will become acquainted with the main principles of such specialist things as cloaking, (or stealth submissions), and hidden links. </div> <bR> <div> Doorway pages, also called ( gateway pages or bridge pages or jump pages or hook pages or smart pages or cloaked pages ), are no more than any page of a site which has keywords that may be found in a search. By entering your site from a search engine at such a page, visitors experience the page as a 'doorway' to your web site. </div> <bR> <div> You may be tired of hundreds of rules about the search engine optimization - a.k.a SEO. You may find difficult to create new contents for search engine traffic. You may have several well- optimized pages but still have small number of visitors! </div> <bR> <div> "The key to success is to optimize pages without making them read as though they were written for a search engine". </div> <bR> <div> Search Engine Optimization (SEO) is essential for the success of almost every website.The majority of traffic to websites is brought in by search engines. Keywords are an important part of SEO. Unfortunately, many website owners overdo it. Keywords are one of the most important tools in ranking high on search engines. Abuse them and you will suffer the consequences. </div> <bR> <div> The ultimate solution however is to make the full dynamic site accessible to spiders, without them ever knowing that its dynamic. This requires the most (and most technical) work, but it means that no special static pages are required at all, and the full dynamic content can be accessed. </div> <bR> <div> As an Internet Marketing Consultant, my services are all geared towards helping my clients to maximise the potential of their promotional and sales campaigns via the internet. </div> <bR> <div> I tailor my marketing services uniquely to each client. The needs of each client, and indeed of each website, are always different, even unique. </div> <bR> <div> My focus is always to identify my client's true needs and focus upon the things that matter. What matters is not blind numbers, not hits or statistics. What matters is to make the business more successful. </div> <bR> <div> My Internet marketing services are based on using whatever tools or methods are best suited to maximising the bottom line results of my clients' marketing endeavours. </div> <bR> <div> Above all, I offer my years of expertise as a specialist in Internet marketing, having served well over 300 e-business clients. In an industry where, right from the beginning, 95 percent of all companies fold without ever even recovering their server and bandwidth costs, not one of my clients has ever gone bust. </div> <bR> <div> You may not have enough budget to support the expensive PPC or SEO advertising campaign. You imagine to have a tool that will send you massive targeted traffic......but it seems not to exist! (actually...it exists) </div> <bR> <div> <B>THE IMPORTANCE OF KEY WORDS </B></div> <bR> <div> In the world of marketing online, one topic comes up over and over with great frequency: site rankings. It can sometimes seem to be the 'holy grail' in the highly competitive world of online marketing, where search engines rule supreme. The reality is that unless you have deep pockets indeed, SEO optimization in the long run will be more affordable than simply buying placement with click campaigns and advertisements. </div> <bR> <div> This is the good news. The bad news is that the process is slow, and it can take months (and months and months) of dedicated effort to achieve decent rankings (one reason you don't want to abandon those paid campaigns while optimizing your site). But it is well worth the time and effort in the long run, since it addresses the one issue that is foremost when marketing your product and services online: people use search engines such as Google and MSN to do their looking. And search engine listings that are highly ranked consistently outperform 'paid listings'. </div> <bR> <div> So how do you get your site listed and ranked highly? Does it take dedicating your life fulltime to this effort, or specialized knowledge? The answer is "yes" and "no". It can help tremendously to hire the assistance of a firm that specializes in SEO (and, in fact, this is highly recommended). They can give you professional guidance in this arena, and steer you away from common mistakes. </div> <bR> <div> But for those with a limited budget (which is most of us, nowadays, it seems) it's also possible to do your own site optimization, and work on a long-term campaign to help your site rise. It isn't easy (unlike those ads and books online that promise overnight success with no effort), but by rolling up your shirtsleeves and diving in, you can learn a tremendous amount, and help your site get found when people type in your products into a search engine. </div> <bR> <bR> <div> <B>SELECT YOUR KEYWORDS CAREFULLY... </B></div> <bR> <bR> <div> <A HREF="index_join_our_free_members_area_today.htm" TARGET="_top" TITLE="4 Corners Publishing and Marketing Help"><U><B>(...continued in Our "</B></U></A><FONT SIZE="2" COLOR="#FF0000" FACE="Tahoma" ><A HREF="index_join_our_free_members_area_today.htm" TARGET="_top" TITLE="4 Corners Publishing and Marketing Help"><U><B>FREE</B></U></A></FONT><A HREF="index_join_our_free_members_area_today.htm" TARGET="_top" TITLE="4 Corners Publishing and Marketing Help"><U><B>" Members Area... 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